Square came to us to help drive consideration for their products, with a specific focus on their Square Online products. With tough competition, we needed to help Square stand out and show exactly how they can help small businesses start, run and grow.
The influencer space is filled with entrepreneurs and business leaders, all sharing their journeys and providing advice to their followers. To tap in to these voices, we developed a campaign called #SquareByIt whereby we asked influential SME owners and entrepreneurs to share their own valuable experiences and guidance to help inspire other SME owners.
Discussing what they’ve learnt through their own digital journey, our talent laid out the advice they swear by through relatable yet educational content. Bringings to life the impact Square has had for their business and the need for a digital set up ultimately showing their followers why they #SquareByIt.
A relatable yet educational campaign that inspired the next generation of Square sellers to ‘get digital’ with Square.
DELL asked The Fifth to amplify their digital strategy in order to promote two DELL business-led platforms.
The Fifth aimed to do this through an influencer-led video campaign targeting business owners, or people thinking about starting their own business.
Throughout the campaign, influencers explored the challenges modern entrepreneurs face when starting, running or growing their small business and the benefits of having support networks such as DELL Technologies Advisors and the DELL Women’s Entrepreneur Network (DWEN).
Throughout 2020, The Fifth approached multiple entrepreneurs with the aim of asking them to partner with Dell to promote two key services – Dell Technologies Advisors and the Dell Women’s Entrepreneur Network. Talent created short films in which we saw successful male and female entrepreneurs taking us through what makes them successful, and how tech support, such as that which Dell provides, is a huge part of that.
The campaign rebooked in every Quarter of 2020, over acheiving on KPIs and constantly improving on the previous Quarter’s activity.
Kitly launched their new app in the UK, and wanted to work with a selection of talent to build professional, customisable and live media kits for content creators and talent.
We wanted talent to demonstrate why they felt Kitly was helpful to them and their business, as well as why they felt it would be helpful to others.
Talent were contracted to post x3 sets of Instagram Stories [x3 frames per story] across a three week period, alongside the creation of a story highlight which they were asked to populate with both organic and contracted content.
Across each of the three weeks, talent were asked to share a problem they have faced whilst running their business, such as poor time management, a lack of organisation or problems creating invoices, before showing how Kitly had become the solution to those previous problems.
The campaign was a success, with highlights including 1,964 link clicks, 2,372,998 impressions and over 200 talent posts!