We Imagine your story using a six-step creative process to bring brand plots to life in short-form, long-form, video and voice. And we amplify the stories at scale across our global media business.
Born in a journalist’s world, we have decades of experience identifying and working with original talent and telling meaningful, engaging stories.
We cherish authenticity and prioritise working with those who are showcasing a talent and have a distinctive, original voice.
Instead of macro, micro and celebrity, we think the world through nine faces of influence.
We invest the time to truly understand our client’s challenges and objectives to build long-term strategic partnerships for the brands we work with. Our service is personal and tailored to help brands navigate the complexity of influencer marketing.
Whilst we have an abundance of technology and data, we strongly believe in a human-first approach and high touch service.
We are powered by people with decades of experience. We hand-pick the right talent using human research, journalistic profiling, and data supported by our sister company CORQ.
We spot cultural trends in real-time and build connections with the tribes defining them. We immerse ourselves in the movement to help the right brands to join the conversation at the right time and in the most genuine way.
We define the most measurable actions throughout the funnel and optimise the content and delivery towards genuine ROI for brands. We only measure and report true reach and believe that follower reach is a vanity metric that hides the real story.
We understand the importance of honesty and transparency, so we’re upfront on our fees, data and technology and we expect our Storytellers to be the same.
We ensure our talent adhere to all regulations set out by the ASA and CMA and support the Q-83 initiative, assisting influencers to authenticate their audience data and help to shine a light on fraud.
If you share our philosophy, fancy a chat or want to work with us, we’d love to hear from you.
enquiries@fifth.co
