We are an Influencer marketing agency doing things differently. We put storytellers at the heart of our business

Our mission is to professionalise the space, build real connections with talent and help them to tell stories that deliver measurable impact for brands

Storytelling

We Imagine your story using a six-step creative process to bring brand plots to life in short-form, long-form, video and voice. And we amplify the stories at scale across our global media business.

is in

Born in a journalist’s world, we have decades of experience identifying and working with original talent and telling meaningful, engaging stories.

our DNA

THE FACES OF THE FIFTH

We cherish authenticity and prioritise working with those who are showcasing a talent and have a distinctive, original voice.

Instead of macro, micro and celebrity, we think the world through nine faces of influence.

The Artist

Uses their craft of choice as a vehicle to portray a story and express themselves.
Hannah J Lewis, Musician

The Tastemaker

Early adopter, trendsetter, brand maker.  Makes judgements on products or brands and their audience follows.
Alex Stedman, Fashion Editor & Blogger

The host

Leads from the front; welcomes guests and presents to their audience.
The Scummy Mummies, Podcast Hosts

The Journalist

Professional writer or broadcaster for a news, magazine, online or TV company.
Giles Coren, Food Critic

The Collective

A variety of voices and personalities joined together by a shared passion, skill or ideology.
Baiteze, Football Collective

The Humourist

Regularly tells stories using comedy. Irreverent, sketch-led, comedic by profession or format.
Seán Burke, Stand-up Comedian

The Cosmopolitan

Well connected in culture and popular society. The party doesn’t start until they walk in.
Mercedes Benson, DJ

The Expert

Has heritage, pedigree and respect within a particular field of expertise.
Oloni, Sex & Relationships Expert

The Enthusiast

Passionately focuses on and articulates their niche topic of interest.
Queen B, Automotive Enthusiast

AGENCY SERVICES

We manage the complexity

We invest the time to truly understand our client’s challenges and objectives to build long-term strategic partnerships for the brands we work with. Our service is personal and tailored to help brands navigate the complexity of influencer marketing.

Talent identification & Management

Brand
Storytelling

Strategy & Logistics

Creative production

Campaign measurement

Cross media amplification

Experiential & events

Anyone can generate a long list;
we curate the shortlist

Whilst we have an abundance of technology and data, we strongly believe in a human-first approach and high touch service.

We are powered by people with decades of experience. We hand-pick the right talent using human research, journalistic profiling, and data supported by our sister company CORQ.

WE ARE AHEAD OF THE MOVEMENT

We spot cultural trends in real-time and build connections with the tribes defining them. We immerse ourselves in the movement to help the right brands to join the conversation at the right time and in the most genuine way.

We believe in a trusted and sustainable future for Influencer Marketing

We define the most measurable actions throughout the funnel and optimise the content and delivery towards genuine ROI for brands. We only measure and report true reach and believe that follower reach is a vanity metric that hides the real story.

We understand the importance of honesty and transparency, so we’re upfront on our fees, data and technology and we expect our Storytellers to be the same.

We ensure our talent adhere to all regulations set out by the ASA and CMA and support the Q-83 initiative, assisting influencers to authenticate their audience data and help to shine a light on fraud.

It’s time to professionalise the space

Get in touch

If you share our philosophy, fancy a chat or want to work with us, we’d love to hear from you.

enquiries@fifth.co