646,080
True Reach
1,290,843
Impressions
398,531
Engagements
2,372
Website Visits

BOOTS

The Challenge
Boots asked us to help reframe the nation’s preconceptions of Boots Opticians through influencer marketing and end the belief that Boots Opticians is for people without style, all while implementing the tagline “They’re Boots, Darling”.

The Solution
Working with super stylish yet relatable talent, we told the positive and emotive stories that come from finding your ‘Feel Good Frames’. The frames that become a part of who you are, your identity and ultimately your confidence.

With our influencers looking and feeling so great, our super engaged audience weren’t able to resist asking… “WHERE ARE THOSE GLASSES FROM?” – to which the answer was always “They’re Boots, Darling.”

The Outcome
We over delivered on the campaign’s KPIs, achieving an impressions total 61% above the KPI, and an engagement total 27% above the KPI.

1,293,470
Impressions
63,627
Engagements
33
Pieces of added content

F&F

The Challenge
F&F came to use to help raise awareness of the launch of their new denim family collection. They wanted a campaign that would elevate the brand’s fashion credentials, communicate the quality of its denim and showcase that F&F offers styles for the whole family.

The Solution
We sourced a parenting family that would resonate with F&F’s customer to style their new denim collection. To reach a wider family audience, we partnered with the Fabulous fashion team to create a multi-platform campaign via both their magazine and daily product. This was coupled with social and online activations designed to introduce denim back into your wardrobe after months of lockdown-induced neglect. 

The Outcome
A 360 brand partnership with influential talent at the heart.

714
Tap Backs
360
Brand Partnership
3
Media Channels

JOHN LEWIS

The Challenge
John Lewis came to us to help raise awareness of the launch of the new home range HOUSE and bring to life whatever your style, or your lifestyle – John Lewis has something for everyone. Their main ambition was to make JL No.1 destination for homes.

The Solution
We asked three well-known style and interiors influencers to pick their favourite trends from the John Lewis & Partners HOME range and use it to put together an inspiring edit of products to style a particular room – a room they would love for their own home. 

Covering everything from minimalism to maximalism, one of them was tasked with creating a style for a bedroom, another a living room and the third a study. Along the way they shared tips and tricks on how to style the trend.

The Outcome
A highly engaging and innovative campaign that lived across social, digital and print.

173,426
True Reach
225,747
Impressions
15,093
Engagements
406
Link Clicks

MODIBODI

The Challenge
ModiBodi came to us to help drive awareness of the ModiBodi brand this International Women’s Day using the #choosetochallenge theme. From their ‘Give a Pair’ charitable program to auditing their supply chain to ensure fair work conditions for their factory workers, to lobbying to abolish the tax on sustainable menstrual products to school education programs to provide free period products to students – ModiBodi are striving to achieve gender equality.

They tasked us with using influencers to discuss and open the conversation regarding gender equality via personal experiences and to ask how we can work towards achieving this goal – in business, within communities and in our own personal lives.

The Solution
We sourced talent from across our Fifth Talent roster for the ModiBodi campaign and featured business owners, mum bloggers, interior bloggers, artists and sports women to talk about what gender equality means to them.

The brand wanted influencers to speak authentically about their experiences via IGTV or IG video, and IG Stories. Influencers were therefore given the creative freedom to create content that was personal and authentic to them in a way in which they felt most comfortable.

The Outcome
We created a highly engaging campaign for ModiBodi that lived across social and featured a variety of women from all walks of life sharing highly compelling content about their experiences of gender equality, what it means to them and how they hope to help forge a gender equal world.

THE SUNDAY TIMES PARENT POWER

The Challenge
The Sunday Times Parent Power supplement is widely acknowledged as the most authoritative survey of the country’s best schools.

In 2019, The Times wanted to raise product consideration and drive digital subscription through an activation with parenting influencers that promoted the usefulness of the Parent Power supplement and more broadly, The Times.

The Solution
To support the Parent Power list we had creators post content on Instagram educating they’re audiences on what it is and how it works.

We used the post to educate the audience in the description on what Parent Power is and the stories more on how it works and push followers to the site using Instagrams swipe up feature.

The Outcome
The campaign was a success with regards to driving direct digital subscriptions of The Times and the audience’s engagement with the content. With almost 12,000 engagements and over 387,000 impressions, we over delivered our campaign KPIs.

331,235
True Reach
378,715
Impressions
11,736
Engagements
4,410
Link Clicks

THE SUNDAY TIMES LIFE LESSONS

The Challenge
February 2020 saw the launch of the inaugural Life Lessons Festival by The Sunday Times. A weekend of big talks from big thinkers, the event showed us that wellbeing isn’t about lycra and fad diets but that when we are well-informed, have an open-mind and life lessons at our finger tips we can all live a happy, healthy and more inspired life. The Sunday Times asked The Fifth to help raise awareness and increase online engagement in the hope of driving ticket sales to the event.

The Solution
To boost the profile of the Life Lessons Festival, each talent created a short, frank series of social content that points a finger at a myth within the wellness space.

Call out a mythIf you could call ‘nonsense’ on one wellness fad what would it be? Cutting through the noise and debunking the myths our influencers called out parts of the wellness industry. Giving their audiences a taste of the festival in this insightful, bite-size content series.

One Life Lesson: Each influencer shared One “Life Lesson” with their followers, in whichever media is most appropriate for them, and asked them to do the same for their chance to win an extra ticket for a friend.

The Talent: For this campaign, we engaged Megan Jayne Crabbe, Poppy Jamie, Cherry Healey, Madeleine Olivia and Venetia Falconer. Each of these influencers champion mental wellbeing and some were speaking at the event.

The Outcome
The campaign hugely over delivered on media KPIs, achieving more than double the benchmarked volume of Impressions and Engagements whilst also driving direct ticket sales from the activation. The campaign was also incredibly well-engaged with by the talent themselves who collectively created 61 pieces of content when only contracted to produce 20.

1,701,699
True Reach
40,439
Engagements
1,618,456
Impressions
61
Pieces of content

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